I found this fascinating quote today:

Remember the saying about advertising that “I know half of our advertising spend is wasted, I just don’t know which half?” I first heard about this quote 20 years ago and I think it is from 19th Century merchant John Wanamaker. I think I can comfortably say “I know 80% of my advertising spend is wasted, I just don’t know the alternative…” The problem with TV and print advertising today is that it informs rather than sells – it rarely engages with consumers at all. Online ads are worse and currently lacking in brand advertiser value and their creative formats are outdated and ineffective.Blogging Innovation, Blogging Innovation, Mar 2010

You should read the whole article.

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